About this privacy notice
This notice explains how MAG Innovations Ltd (“MAG”, “we”, “us”) uses personal information when you visit maginnovations.co.uk, apply for a trade account, place an order, contact us or subscribe to our updates. MAG Innovations Ltd is the data controller for this information. Company number 09800212. Registered office: Unit 7 Gravel Lane, Chigwell, Essex, IG7 6DQ, United Kingdom.
For privacy questions or requests, email info@maginnovations.co.uk or call +44 (0) 7951 992 113. Please include enough information for us to identify you and respond securely.
Information we collect
Depending on how you use the site, we may collect your name, business name and contact details; account and trade application details; billing and delivery addresses; order, return and payment-status information; messages you send us; product reviews or other content you submit; and your newsletter preferences. We also receive technical information such as IP address, browser and device details, site activity and cookie identifiers when needed to operate, secure and improve the site.
Do not send full payment-card details by email or in a contact form. Payments are handled through the payment method shown at checkout. Our website receives the payment result and related transaction references; payment details are handled by the relevant payment provider.
How and why we use your information
We use account and business details to review and administer trade accounts, provide account access and support. We use contact, order, billing, delivery and transaction details to take and fulfil orders, process returns, answer enquiries and maintain required business records. For these activities, our lawful basis is generally taking steps at your request or performing our contract with you, and meeting legal obligations where records must be kept.
We use site and security information to keep the website, accounts and checkout working, prevent misuse, troubleshoot problems and protect our business and customers. Where applicable, we rely on our legitimate interests in operating and securing our trade website, balanced against your rights.
If you sign up for our newsletter or other marketing, we use your email address to send those updates on the basis of your consent. You can unsubscribe using the link in a marketing email or contact us. We will continue to send essential service messages about your account or orders where needed.
Who we share information with
We share information only where needed with providers who help us run the website and hosting, manage communications and email, take payments, deliver orders, provide customer support or protect the site. Payment and delivery providers receive the details needed to complete the transaction or delivery. We may also disclose information where required by law, to exercise or defend legal claims, or to protect people and our business. We do not sell personal information.
Some service providers may process information outside the United Kingdom. Where a restricted international transfer takes place, we will use a transfer mechanism and safeguards required by applicable data protection law. You can contact us for information about the safeguards relevant to your information.
Cookies and embedded content
We use cookies and similar technologies that are needed for functions such as account sign-in, shopping-basket and checkout operation, security and remembering preferences. Third-party features or optional measurement tools may also use cookies if enabled. Non-essential cookies are used only with consent where the law requires it. You can manage cookies using any cookie controls provided on the site and through your browser settings; blocking essential cookies may affect sign-in, basket or checkout functions.
Pages may contain links or embedded content from other websites. When you follow a link or interact with embedded content, that provider may collect information under its own privacy notice and cookie settings. We do not control those third-party services.
How long we keep information
We keep information only as long as needed for the purpose for which it was collected. Account details are kept while your account is active and for a reasonable period afterwards to handle queries and meet legal requirements. Order, invoice and transaction records are kept for the periods required for tax, accounting and other legal obligations; company accounting records are generally kept for at least six years from the end of the financial year they relate to. Enquiry records are kept for as long as needed to resolve the enquiry and maintain a reasonable business record. Marketing details are removed or suppressed when you unsubscribe, except for a minimal record needed to respect that choice. Security logs are kept for a limited period appropriate to security and troubleshooting needs.
Your data protection rights
Depending on the circumstances, you may have the right to request access to your personal information, ask us to correct it, ask us to delete or restrict its use, object to certain uses, or request a portable copy. Where we rely on consent, you can withdraw it at any time; this does not affect processing already carried out. You can always object to direct marketing. Some rights are subject to legal exceptions, including records we must retain.
To exercise a right, contact us at info@maginnovations.co.uk. We may need to verify your identity before responding. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint.
Keeping information secure and changes to this notice
We use appropriate technical and organisational measures to protect personal information. No internet transmission or storage system can be guaranteed completely secure, so please use a strong, unique password and contact us promptly if you think your account has been accessed without permission.
We may update this notice when our services or data practices change. The current version will be published on this page with its review date. Last updated: 25 September 2026.
